Pure cocoa powder is 100% cocoa, with no sugar, dairy or added flavouring. Sweetened drinking-chocolate mixes are formulated blends that typically include sugar and may include milk powder and other ingredients — the exact composition depends on each product's ingredient list.
Sweetened mix
Convenient, uniformly sweet. You get the flavour the mix delivers.
Pure cocoa
You choose the milk, the sweetness and the intensity. More steps, more control.

